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Simple Tips for PPC Success |
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Written by Kerry Alayon-Babas
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Monday, 02 February 2009 14:55 |
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Generally speaking, PPC campaigns are for the more experienced internet marketer. It can be a very intimidating process and the learning curve tends to be quite long. When entered into too quickly, PPC advertising can be quite costly and less than effective. What many beginners need to know is that a simple change in an ad can be very profitable.
by KerryAlayon-Babas
Generally speaking, PPC campaigns are for the more experienced internet marketer. It can be a very intimidating process and the learning curve tends to be quite long. When entered into too quickly, PPC advertising can be quite costly and less than effective. What many beginners need to know is that a simple change in an ad can be very profitable.
The first thing I advise my new business partners, is to take the time to research and learn as much as possible. Google has a wonderful training program right on their site. For additional information, I point people to Perry Marshall's, "The Definitive Guide to Google AdWords." It is worth the investment and you get a lot of other valuable information at Perry's site as well.
The research you take the time to do in the beginning will likely save you a great deal of time, money and frustration. My first tip is to do the research. Don't do what I did and dump a whole lot of money into bad ads and misdirected keywords.
Remember with Google AdWords, many times less is more. Lets talk about who you are targeting. If you target your ads to a very small niche audience, you will use a very narrow group of keywords that are specific to what your target audience is looking for. You will have a lower impression rate for your ad, but your audience will be clicking on your ad. Your click through rate will increase.
Since you are laser targeting a niche audience you are more likely to deliver exactly what they are looking for and thus have a higher click through rate. People are more likely to click on the ad that most aligns with what they are looking for.
Here is a way to increase the number of leads your ads are generating. Run two ads for the same keywords and niche at the same time. Once you have somewhere around 40 clicks, it will be clear to you which of the two ads is more effective. You will make this your control ad.
Keep in mind that with Google AdWords, many times less is more. If you notice that your lower performing ad is getting some activity, you may want to give it a little tweak rather than dumping it and completely revamping it. Make a minor change and begin the process again.
This is a great way to ensure that you are always working towards increasing your lead generation by raising the bar of expectation for your ads. This is a great example of a way to apply attraction marketing principles to your marketing and attracting the quality leads you are looking for.
About the Author: Kerry Alayon-Babas developed a vast array of skills in sales, customer service, sales support, marketing, home business marketing, coaching, and personal development. She has recently joined Perry Marshall to provide much needed training for today's internet marketers. |
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Last Updated on Saturday, 21 February 2009 21:32 |
